This post has been getting occasional edits, especially resource links added at the end, but this is a continuously-evolving field. If you’re affected, use the links to read further. A few days ago a chance Facebook post by a friend asked if anyone knew about the new EU rules for VAT on sales of digital […]
websites
Do you have a one-way website?
There’s a lot of it about. Sites where someone has a bucket of info and just keeps throwing handfuls in the general direction of the audience. They haven’t thought about what those people need to know or how they need it presented so that they feel welcome and get the benefits. That’s not communication. That’s being […]
Do you have Tech Fear?
A lot of people are uncomfortable with – or even scared of – anything involving computers. Which, like it or not, communication stuff does. So communication – building a website, blogging, social media, creating downloads and ebooks – can look like a bigger obstacle because it has this layer of stuff-I-don’t-want-to-deal-with on top. In this […]
Science of simplicity
A great article about psychology and web design popped up via Twitter this week, digesting some sciencey stuff for a more general readership. I particularly like it because it supports things I always say! I’m going to mention a few key points below. Do read the whole thing if you can (don’t be put off […]
Things That Go Bump In Your Site
It’s Halloween! In honour of the occasion I’ve compiled a handy checklist of things to do to SCARE those pesky visitors away from your website! Fog-shrouded mystery Make sure visitors can’t tell what your site is about. Don’t give away any clues! They get spooked and run away. Maze of hallways Have eccentric, inconsistent navigation […]
Your website’s design tells people about you all the time, you know
We are communicating creatures, always picking up clues that will help us deal with people and situations. For written information, that can be: what you say the way you say it the way you present it. Design matters That last one is about visual design. Whether you pay attention to it or not, visitors to […]