Here in the UK it feels like we’ve been waiting a long time for spring this year! But now that sunnier days are here, thoughts naturally turn to clearing out the old and bringing in the fresh and new.
Are you looking at your website and thinking it could use a sweep through, but not sure what needs attention? Here’s a quick look at some important things to check.
Change the welcome mat so they know they’re in the right place
When visitors arrive, does the site show them clearly who you are and what they can expect to find inside?
That first screenful is critical in drawing in cautious passers-by, which you do with a combination of things – title, subtitle, the navigation menu text, the page heading, images…
Although that might sound like a lot to think about, the key for most of us is to keep it simple and effective. Try to put yourself in the position of a visitor who doesn’t already know you. Can they see what the name of the site is? If there’s important text or a logo, can they make it out clearly? (For instance, watch out for text on busy background images.) [Read more…] about Does your website need a spring clean?