There’s a lot of it about. Sites where someone has a bucket of info and just keeps throwing handfuls in the general direction of the audience.
They haven’t thought about what those people need to know or how they need it presented so that they feel welcome and get the benefits.
That’s not communication. That’s being a megaphone robot. (There’s one on the right, look.)
You want to help people and make things happen, right?
Then make a site that’s about respecting and serving your audience at least as much as it is about you.
You can chuck up a website with a bunch of blurb pretty easily these days, if you just want to tick the “get a website” box. But it won’t do much actual work for you.
There can be luck and magic in communication. But mostly it happens through understanding and skill.
Communication habits that hold people back
Some sites have a few one-way bits, and others are mostly that way. It’s rooted in very understandable human thinking and behaviour on the part of the site owners – usually one or more of the following. [Read more…] about Do you have a one-way website?