A lot of people think branding is logos and business cards. But those are just channels and products that reflect your branding. The oft-repeated quote when people talk about personal branding for small businesses comes, ironically, from Amazon’s Jeff Bezos. “Your brand is what other people say about you when you’re not in the room.” […]
marketing
Why is it so hard to say what you do?
By Tim Gray
The introduction or ‘elevator pitch’. Those one or two sentences you prepare for opening networking conversations or adding to your website or materials. On the face of it such a simple thing, but the cause of massive frustration and soul-searching. I’m on a course at the moment about selling (in an authentic non-pushy way). So […]
You can’t find the perfect title for a mystery project
By Tim Gray
Every so often I see a post: “Can you guys help me choose the best blog name/post title/domain name/book title/book cover?” Because I’m a helpful sort of person, and my skills often enable me to unlock this sort of thing, I sometimes try to engage with these. And often I end up frustrated because the […]
A struggler’s guide to getting visible
By Tim Gray
If you build it, they will come. Well, maybe. I’m increasingly sensitive to ‘experts’ giving the impression that if you show up – through a website, social media, ebook, networking event or whatever – an audience will appear as if by magic and bear you along on the wings of success. It could happen. But for […]
You’ve found your purpose – now how do you show it to people?
By Tim Gray
The real reason spelling and grammar matter – video blog
By Tim Gray
To a wordnerd like me, spelling and grammar mistakes jump out and make my brain itch to fix them. And I want to do the best job I can with language. Most people aren’t wired up like that. If you’re not, is there a real practical reason why you should worry about that stuff? Yes […]