What is branding? It’s not ink and cardboard
A lot of people think branding is logos and business cards. But those are just channels and products that reflect […]
marketing
Why is it so hard to say what you do?
The introduction or ‘elevator pitch’. Those one or two sentences you prepare for opening networking conversations or adding to your
You can’t find the perfect title for a mystery project
Every so often I see a post: “Can you guys help me choose the best blog name/post title/domain name/book title/book
A struggler’s guide to getting visible
If you build it, they will come. Well, maybe. I’m increasingly sensitive to ‘experts’ giving the impression that if you show
You’ve found your purpose – now how do you show it to people?
I’ve come across loads of people who are helping others find their purpose, their story, their passion, the work they
The real reason spelling and grammar matter – video blog
To a wordnerd like me, spelling and grammar mistakes jump out and make my brain itch to fix them. And