The introduction or ‘elevator pitch’. Those one or two sentences you prepare for opening networking conversations or adding to your website or materials. On the face of it such a simple thing, but the cause of massive frustration and soul-searching.
I’m on a course at the moment about selling (in an authentic non-pushy way). So many of the people there are really wrestling with their intro. Including me!
I think it’s harder for ‘heart-centred’ businesses, and those where you’re not delivering a well-known function, like plumber or accountant: you’re delivering you, and your individual jigsaw of passion, experience and skill. [Read more…] about Why is it so hard to say what you do?