Online marketers love video. Now that the web is able to support throwing media around, it’s a way to appeal powerfully to humans as social animals. We can hear the person’s voice, and see their facial expressions and body language: the kind of communication we’re designed for (except only one-way). That’s great. But there’s another […]
Archives for August 2013
How to plan headlines for non-marketers in 3 steps that won’t take long to read
By Tim Gray
I was at an event yesterday where writing effective headlines came up, so I thought I’d pull something together in my own words based on what I’ve learned so far. Headlines are massively important because… well, how do you use the web? Do you work through search results or follow links to pages, then read […]
Checking out of customer service
By Tim Gray
Have you noticed the big supermarkets are increasingly bringing in stations where you scan your shopping yourself, to replace staffed cashier points? What does that say to us? It says that they don’t see themselves as there to serve customers any more. They see themselves as warehouses. You know, I’m fairly tech-savvy and mentally flexible, […]
Hold your expertise lightly
By Tim Gray
Do you have expertise in an area of skill or knowledge? Technical stuff that most people don’t? That can be a great blessing, or a source of discord. Here is a little manifesto, based on observing myself and others. When you leave the bubble of your expertise, with your colleagues and jargon, and venture […]