Here in the UK it feels like we’ve been waiting a long time for spring this year! But now that sunnier days are here, thoughts naturally turn to clearing out the old and bringing in the fresh and new. Are you looking at your website and thinking it could use a sweep through, but not […]
You and your message
The power of colour for building your authentic brand
By Tim Gray
Perhaps the most immediate impression we get from websites, documents or other materials is the colour scheme. This isn’t just about looking pretty. There’s a field called colour psychology that says different colours give us particular messages. The choices you make here can strengthen your message or create a jarring effect that makes it harder […]
How to write for the web to turn visitors into readers
By Tim Gray
If you’re trying to reach an audience you probably write web pages, blog articles and maybe guest blogs, and social media posts. Here’s some guidance and a checklist to help you do it better so you can engage your audience with your message. You can’t just throw text on the page and expect it to […]
Welcome to the new site
By Tim Gray
I haven’t announced this site yet, so it’s kind of a tinkering project. But for anybody who finds it – Hi, I’m Tim Gray. This site is a rebrand and consolidation of what I’ve previously been doing at Words That Change The World (focusing on communication skills and services) and The Upward Path (big picture […]
Web pages – check them out before you check them off
By Tim Gray
When you create a new site, or new content, it might be something you’re eager to tick off your to-do list so you can move on. But please remember the visitors you’re making it for, and pause awhile to make sure it will actually work for them. I see so many instances where this clearly […]
A simple structure to take the stress out of your About page
By Tim Gray