This is a term that popped into my head the other day. I was pondering ideal clients, niche, etc, as I do every so often. I’ve always struggled with it, and I know I’d help myself if I were clearer. The thing is, I kind of know who I’m aiming at, even though it’s rather broad […]
You and your message
Communication rule one
By Tim Gray
Is there one principle, above all others, that you can take on board to gain the foundation of better communication? I think there is, and this is the most boiled-down version I’ve come up with: WHAT’S IN THEIR HEAD IS NOT WHAT’S IN YOUR HEAD It’s about realising that you have a responsibility to meet […]
What is branding? It’s not ink and cardboard
By Tim Gray
A lot of people think branding is logos and business cards. But those are just channels and products that reflect your branding. The oft-repeated quote when people talk about personal branding for small businesses comes, ironically, from Amazon’s Jeff Bezos. “Your brand is what other people say about you when you’re not in the room.” […]
Your message matters
By Tim Gray
Why is it so hard to say what you do?
By Tim Gray
The introduction or ‘elevator pitch’. Those one or two sentences you prepare for opening networking conversations or adding to your website or materials. On the face of it such a simple thing, but the cause of massive frustration and soul-searching. I’m on a course at the moment about selling (in an authentic non-pushy way). So […]
4 alarm signals that drive website visitors away (video)
By Tim Gray
Hi folks. This one’s a video I shot spontaneously the other day, prompted by the bees flitting between flowers in my garden. It made me think of web users flitting between sites. We’re all quite skittish and protective of our time and attention, so if your site gives us alarm signals we won’t hang around. […]