Here in the UK it feels like we’ve been waiting a long time for spring this year! But now that sunnier days are here, thoughts naturally turn to clearing out the old and bringing in the fresh and new. Are you looking at your website and thinking it could use a sweep through, but not […]
writing
How to write for the web to turn visitors into readers
If you’re trying to reach an audience you probably write web pages, blog articles and maybe guest blogs, and social media posts. Here’s some guidance and a checklist to help you do it better so you can engage your audience with your message. You can’t just throw text on the page and expect it to […]
Communication rule one
Is there one principle, above all others, that you can take on board to gain the foundation of better communication? I think there is, and this is the most boiled-down version I’ve come up with: WHAT’S IN THEIR HEAD IS NOT WHAT’S IN YOUR HEAD It’s about realising that you have a responsibility to meet […]
6 ways you block yourself from communicating your message
If you have a message to share and an audience to engage, your website and documents and social media need to do that as well as possible, right? But we are humans with unruly brains, so it’s not that straightforward. A lot of people have resistance around communication. This post is about shining a light on […]
The real reason spelling and grammar matter – video blog
To a wordnerd like me, spelling and grammar mistakes jump out and make my brain itch to fix them. And I want to do the best job I can with language. Most people aren’t wired up like that. If you’re not, is there a real practical reason why you should worry about that stuff? Yes […]
What’s your writing style?
The words you choose and the way you put sentences and paragraphs together combine to make an overall shape, and that shape is the voice your readers perceive for you. The way you write can make a big difference to how easy it is to get your message across, and readers will also be extracting […]