Have you thought about the impressions you want people to pick up about you and the way you work?
These ‘background messages’ should be the foundation of your website and other communication materials. They’re even more important if you’re a one-person business built on authenticity. Don’t walk the wrong talk by accident!
I’ve made a short download that will help you explore this. It’s a 4-page pdf with an exercise you can do in a few minutes.
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