If you’re trying to reach an audience you probably write web pages, blog articles and maybe guest blogs, and social media posts. Here’s some guidance and a checklist to help you do it better so you can engage your audience with your message.
You can’t just throw text on the page and expect it to work. You have to respect the reader. It’s in your interest to respect the reader.
Their brain is poised to remind them of more important and enjoyable things they could be doing right now. And if it sees a page that looks like hard work, it will.
If you have a message that you want to get into their mind, you need to make it smooth. Any bumps are likely to throw them off. Your ideas don’t get their due consideration if they don’t get read.
But if you do a good job they’ll enjoy the experience, learn something from you, and maybe want more. [Read more…] about How to write for the web to turn visitors into readers